Tips to Redirecting a Domain without Changing its URL

There are times when we are required to redirect domains for different reasons such as changes in business names or even copyright infringements. It is, however, of paramount importance that we do this the right way to avoid losing the SEO value of our websites. When done correctly, your website would still retain its domain authority as well as its ranking. The following methods come highly recommended.

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Forwarding from within a frame

This method would work for a website developed prior to HTML5 since framesets are not supported by HTML5. It is especially useful when forwarding visitors to the new URL but still want the original domain to be visible on the address bar. It is carried out using the xsrc attribute for frames.

301 Redirect for a permanent move

Probably the most preferred method of redirecting is the 301 redirect. It forms a permanent redirect that also carries with it the previous ranking. Before implementing a 301 redirect, ensure you have a complete version of the website on the new domain. Once implemented, your old domain will host a .htaccess file that will redirect to the new domain.

302 Redirect for a temporary move

There are schools of thought that tend to use the 301 and 302 redirects interchangeably. However, there is strong evidence that suggests that only 301 redirects ensure your new domain maintains rankings. Version 1.0 and 1.1 of HTML interpret the status code 302 differently – “Moved temporarily” and “Found”, respectively, thereby bringing about differences in rankings by search engines.

307 Redirect

Supported by version 1.1 of HTML, the 307 status code is used for a temporary move. Being a successor to 302 redirects, most Internet bots treat a 307 as a 302 redirect. However, this could come in handy when carrying out maintenance and content is moved temporarily. It would still be advocated to use a 302 redirect for a temporary move instead of a 307 to avoid compatibility issues with search engines.

Meta refreshes

You have probably come across the “If not redirected in the next five seconds, click here” message. This is a client-side refresh that takes control from the user and redirects. This is not handled on the server side as with the previously mentioned redirects, but is instead handled on the page level. It is considered a poor technique as it does not add to your website’s SEO value.

Tips about


Ultimately, following these redirect domains steps would ensure that visitors to your website are not sent the wrong URL. However, it is highly advocated to use 301 redirects for permanent moves and 302 redirects for temporary moves.